Clik here to view.
Kenshoo & Shoutlet Team Up to Deliver More Intelligent Downstream Analytics
One of the top questions asked of community managers continues to be, “What’s the ROI of social media?” There’s no easy answer, which explains why more than half of social media marketers don’t measure...
View ArticleClik here to view.
Innovation Takes Center Stage at LeWeb
The Shoutlet team meets with big thinkers in tech at LeWeb ’12. The glittering lights of Paris shined a little brighter this week (or maybe it was just the glow of the gadgets) as thousands of...
View ArticleClik here to view.
Mastering the science (and art) of Facebook optimization
Have you noticed a decrease in the reach of your Facebook posts over the past few months? After Facebook tweaked its news feed algorithm this September, many brands have been feeling the pressure of...
View ArticleClik here to view.
Extending Your Holiday Campaigns Into the New Year
Soon your holiday campaigns will come to an end, but that doesn’t mean they have to stop providing value for your business. Even after the eggnog is gone and the carols sung, a well-planned holiday...
View ArticleClik here to view.
What Do You Want to Hear About in 2013?
As we kick off the new year here at Shoutlet, we want to take a moment to check in with you. As a social media marketer, what information are you craving this year? What will help you move your social...
View ArticleClik here to view.
Where social meets mobile – three things to consider
At this week’s Consumer Electronics Show, mobile was everywhere – from Qualcomm’s rather interesting “Born Mobile” keynote to dozens of new apps, devices and connected “objects” on the exhibit floor....
View ArticleClik here to view.
Facebook’s Smarter Search is Good For Business
Mark Zuckerberg unveils Facebook Graph Search. Photo: CNET.com by Kara Martens and Kira Sparks Recently, Facebook announced some exciting news: Graph Search – a re-imagining of Facebook’s search...
View ArticleClik here to view.
Shoutlet is Now Twitter Certified
We’re taking our partnership with Twitter to the next level. Today we’re thrilled to announce our addition to the Twitter Certified Products Program. This collaboration ultimately benefits our...
View ArticleClik here to view.
Before you run a social media contest: What to consider
If you’re looking for a way to engage fans or attract new ones, running a contest can be a great strategy. In the past year, brands like Norwegian Cruise Lines, HuHot and others have created innovative...
View ArticleClik here to view.
The perfect way to say “thanks” on Community Manager Appreciation Day
Today is Community Manager Appreciation Day – which means you’re probably looking for a great way to thanks to the hard-working community manager in your life. To help you out, we created a special...
View ArticleClik here to view.
Norwegian Offers Pinners a Chance to Win a Dream Cruise
Norwegian created a Facebook app for the contest using Shoutlet’s Social Canvas. Chances are you’ve been hearing a lot about social contests lately. In 2012, many brands devoted time and resources to...
View ArticleClik here to view.
Thinking of Giving Vine a Swing?
Just why is Vine so addicting? The new app, which lets users create short looping videos, makes it easy to become a cinematographic genius. Well, maybe not a genius, but the app does lower the barrier...
View ArticleClik here to view.
Bloggers + Brands: Four Ways to Find the Perfect Match
Does your brand have a blogger relations strategy? Considering that 77 percent of Internet users read blogs, building relationships with bloggers certainly deserves a place in your marketing strategy....
View ArticleClik here to view.
[Webinar] Smooth Workflow to Smart Policies
It’s Saturday. Your company’s pre-scheduled Facebook post is collecting dozens of angry comments. What do you do? Your company has numerous social media accounts with community managers across the...
View ArticleClik here to view.
Smart Social Media Workflow Runs In the Family: Lessons from American Family...
Today’s community manager faces unique challenges –from managing multiple channels to fielding comments 24/7 to avoiding social media crises. It’s no small task, but there is a way to be prepared: Get...
View ArticleClik here to view.
Four social takeaways (and tweets!) from Shoutlet’s Social Summit
When you get nearly 100 social marketers in the room, two things are certain: The tweets will be flying. And someone’s going to mention ROI. Both were true at Shoutlet’s New York Social Media Summit,...
View ArticleClik here to view.
10 Guidelines to Include in your Social Media Policy
Creating a social media policy can be confusing. For one thing, it’s not one-size-fits-all. A policy can take many different shapes based on your goals and the group who will be using it. Some policies...
View ArticleClik here to view.
Thinking of putting money behind your Facebook posting strategy? Start here.
If you’ve been frustrated about the ever-decreasing reach of your Facebook posts, it may be time to consider boosting the budget behind your social strategy. Integrating paid media into your owned...
View ArticleClik here to view.
Four Gifts from Pinterest to Social Marketers (and four changes we’ll just...
When a social network becomes popular, it’s only a matter of time before the voices of social marketers unite in a common cry: We need metrics! This month, Pinterest gave marketers what they wanted: a...
View ArticleClik here to view.
Four Big Trends in Social Gaming (To Get You Ahead of the Game)
Does the term “social gaming” bring to mind visions of unwanted Farmville requests? Or, long hours spent playing Words with Friends? Don’t worry, you’re not alone. But, it may be time to form a new...
View Article
